PAKISTAN TACKLES SMS SPAM

PTA issued this warning in local newspapers . I see two good things here: First, the action to move agains the unwanted text messages and a number where people can call to register their concerns.
Second, the ad copy is mostly written in urdu terms, avoiding unnecessary English terms about which we complained earlier. But note how Telenor becomes “Telenor” as written here.


Good start but this will require more work by PTA to clarify the “code of conduct” for sending sms. I hope that soon we will see some more information on PTA site about this initiative.